What is Shopify Website Builder

Welcome to my Review: What is Shopify Website Builder

Shopify is known as one of the best and user-friendly eCommerce website builders in the world. It is a web application that is used to create your own online store. It provides you with a wide range of templates that you can customize to meet your own branding requirements, and it also allows you to sell either physical or digital goods.

To set up your Shopify store you do not need to know coding or design skills to create a store without needing a web developer. Those who are familiar with HTML and CSS will be pleased to discover that Shopify allows you to edit both, thus giving you control of the overall design of your templates.

Shopify is a web-hosted solution, therefore you won’t need to worry about buying web hosting or installing the software anywhere. Being Shopify is a software as a service (‘Saas’) tool – this means that you don’t own it but you pay a monthly fee to use it.

This works for those who are choosing that Legitimate Online Income with their Laptop life, so as long as you have access to the internet and a web browser, you can manage your store from anywhere in the world.

Shopify is purpose-built for online stores.

About Shopify

Shopify Inc. is a Canadian multinational eCommerce company headquartered in Ottawa, Ontario. It is also the name of its a proprietary eCommerce platform for online stores and retail point-of-sale systems. Wikipedia

CEO: Tobias Lütke (Apr 2008–)
Headquarters: Ottawa, Canada
Subsidiaries: Oberlo, Tictail, Handshake Corp., Tiny Hearts Limited, MORE
Founders: Tobias Lütke, Daniel Weinand, Scott Lake (2006)

From what I have read, these guys Pride themselves in being the best at what they do and have the best research team to support that. As you can see they have been around for over a decade and they have so many solutions available for starting and building your online business.

How does Shopify work?

Shopify is a cloud-based SaaS shopping cart solution for your online business. By paying a monthly fee you get access to an admin panel, where you can enter store details, add your products, and process the orders. You will also be able to choose from a selection of free and paid design templates.

A Fully-featured Website Content Management System

With complete control over your website’s navigation, content pages and design, Shopify is a fully-featured WYSIWYG content management system.

What is Shopify Website Builder

Shopify offers a web-based website builder that gets your business up and running in no time. Hosting your entire business’ website on Shopify is easy and hassle-free.

A Complete Blogging Platform

Shopify includes a full website blogging platform. A blog will allow you to announce and categorize your articles, create lookbooks, encourage discussions, and respond to comments on your Shopify blog.

Having a blog will help you get involved with your customer community and get feedback as well as ideas for the future. This in turn will help your online store grow.

Who is Shopify For?

Those who want to build a website with a few products on the side and want a powerful platform, then Shopify is as good as it gets.

You can build pretty much any kind of online store with Shopify, it is that easy. But, Shopify is really for those who are or aspire to be, big sellers moreover the hobbyist.

Shopify does have pricing plans that range to suit. It will depend on if you are a beginner or already have an existing eCommerce store. Either way, Shopify will have a solution for you.

How much does Shopify cost?

Shopify also has themes and apps at an added cost and charge you a transaction fee should you not opt to use its own payment gateway.

A Plan to Suit:

‘Shopify Lite’ — $9 per month
‘Basic Shopify’ — $29 per month
‘Shopify’ — $79 per month
‘Advanced Shopify’ — $299 per month
‘Shopify Plus’ — fees are negotiable, but generally in the region of $2000 per month

Take advantage of their FREE: 14 Day Trial and give it a test drive.

Shopify does represent one of the more cost-effective ways of selling online, with its starter plan. With “Shopify Lite” costing only $9 per month and allowing you to sell an unlimited number of goods, you can get started.

However, it is important to note that the ‘Lite’ plan, although cheaper, does not allow you to construct a fully-functional, standalone online store. Alternatively, it will let you sell via your Facebook page and also allows you to use Shopify in a physical location to sell goods or manage inventory. It will also give you access to Shopify’s Buy Button, which allows you to sell goods on an existing website or blog. All other plans allow you to host a fully functional online store.

Shopify ‘Plus’?

There is also ‘Shopify Plus’. It is an ‘enterprise-grade’ solution which is designed more with the bigger businesses in mind. These offers advanced features regarding security, APIs and fulfilment.

Shopify offers a 10% discount on an annual and a 20% discount on biennial plans when they are paid upfront, so no more annoying monthly payments to overlook.

Overall Shopify’s pricing structure is fairly consistent with other key competing products with the main difference being the ‘Lite’ plan. So, although you are not getting a fully hosted online store, it does allow you to make use of many of the key Shopify features on any other website you own, for a very low monthly fee.

Shopify Add Products 1

How does Shopify let you accept payments for your products? There are some advantages to using the platform.

Shopify Payments, payment gateways and transaction fees

Accept Credit Card Payments on Shopify

The easiest way is to use Shopify Payments, Shopify’s built-in payment system moreover for users in countries where it is supported.

If you use this, you don’t have to worry about transaction fees at all, which is great. However, be aware of your won countries Credit card fees as these will be taken out at your end.

Alternatively, you can use a third party ‘payment gateway’ to process Credit Card transactions, with many to options to choose from.

Choosing to use a third-party payment gateway will require a bit of configuration. It will require you to set up a ‘merchant account’ with a payment gateway provider. Depending on the payment gateway provider you chose to use, you can expect to pay a percentage of a transaction fee, a monthly fee or both.

If you use a payment gateway, Shopify will apply a transaction fee as well but the fee does get cheaper as the monthly plans get more expensive.

Be aware though that Shopify Payments is only available for users based in certain countries, as listed:

  • Australia
  • Canada
  • Denmark
  • Germany
  • Hong Kong SAR China
  • Ireland
  • Italy
  • Japan
  • The Netherlands
  • New Zealand
  • Singapore
  • Spain
  • Sweden
  • United Kingdom

United States of America (note however that Shopify Payments is not available to US territories, except Puerto Rico.)

So if you’re selling from outside one of those territories then you will have to use another payment gateway provider, giving you extra fees to factor into your costs.

However, Shopify integrates with far more payment gateways than other competing products do. Finding a payment gateway that is suitable for your location should be easy enough.

Choose the Look of your Store

Chose your Storefront from a small range of 8 Free eCommerce ‘Themes’ or choose a paid option to suit your requirements,

they are all fully responsive. It is said that the templates are all professional in appearance, easy on the eye, and very slick in nature.

So, once you have picked your Shopify plan and your chosen template, you can start selling with the platform.

The interface lets you set up and manage a variety of what Shopify labels ‘sales channels.’ Some main ones include:

Available Online Sales Channels - Shopify

All in all, it is pretty straightforward enough to use these sales channels.

How To Create A Facebook Audience Building Ad

Video supplied by: Shopify Help Center

Pro’s And Con’s of Shopify

So not having used Shopify personally, I have researched a list of pro’s and con’s from what others have had to say

Shopify Pros:

  • Easy to use
  • Visually Appealing Online Store
  • App Integrations
  • Security and Reliability
  • Excellent Loading Speed
  • Powerful Marketing Tools
  • Mobile Responsiveness
  • Outstanding Customer Support
  • Easy Payment
  • SEO Friendly

Shopify Cons:

  • Pay monthly – for every little thing
  • Less customizability
  • Service lock-in
  • Shopify – Not Forever

Do I recommend Shopify as a Website Builder?

It is said that Shopify is one of the best and easiest to use eCommerce website builders in the world, so I have read, there is no denying that.

So after researching I have noticed a trend of very happy users of Shopify, with the consensus of opinion being it is costly, but in turn, value for money for those who have taken the time to set up a full-time business.

Shopify is a great platform for eCommerce and will have you online in no time, so I see. Unfortunately, they charge for every little thing that you need to keep yourself up and running with Apps etc.

LEGITIMATE – Yes, Shopify is a great choice for an eCommerce website builder

But, if you too do not want to be bound by the restrictions and wish to be in control of your website, and wish to create a Legitimate Online Income, then this is my #1 Recommendation.

my #1 recommendation

No extra hidden costs at Wealthy Affiliate the #1 Internet Training Platform, teaching what they know while creating Super Affiliates.

Wealthy Affiliate will teach you what you need to know to build your eCommerce business. They even give you FREE membership to get your taste buds going. Thereafter, I do recommend Upgrading to Premium at your first available opportunity, to unleash all the benefits on offer to you within their platform. Set up an eCommerce store today with Wealthy Affiliate.

A Wealthy Affiliate Review -  sign up

I invite you to come to join me, where you can find me under my ‘User name’ Nakijo and I will show you around.

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12 thoughts on “What is Shopify Website Builder”

  1. Do you have any recommendations on how to start or get to know the Shopify website builder platform? I understand that it is supposed to be easy, but do you know if there is a beginner’s guide to Shopify?

  2. I have used Shopify and I can say that, if you’re starting out in eCommerce, you cannot really go wrong with them.

    Your review is pretty much spot on.

    You did not say anything about Shopify’s support, which is also top notch.

    While you give Shopify a positive review, you then go on to recommend Wealthy Affiliate. While Wealthy affiliate is excellent, it is mainly for affiliate marketers and bloggers, whereas Shopify is primarily for eCommerce stores. They’re completely different business models, and if having an online store is what you want then WA would not be the better choice.

    Good and informative article though, and I enjoyed reading it.

    • Thank you for sharing your personal experiences with Shopify.
      Ooops, I must say I overlooked Support and will need to go and add that.
      Yes, Wealthy Affiliate is perceived to be mainly for Affiliate Marketing, but after watching a Live WAbinar with Jay (Magistudio), he recommends using WooCommerce over Shopify, due to overall cost. I have chosen not to go down that path of comparing the two in this review, and I should clarify that.
      I will do a comparison, review in the near future.

      Thanks again for raising these points.


  3. There were so many things I didn’t know about Shopify that you’ve filled me in on here. I knew it was a store builder and I knew it was for ecommerce sites.

    I’ve never been a fan of trying to get traffic to an ecom site, it’s something that I would find difficult. I prefer the affiliate marketing method taught at the place you’ve already reviewed, Wealthy Affiliate.


    • Thank you Jim

      I am on the same page as you here and do not have an eCommerce site, but I prefer Affiliate marketing as do you. But, we need to show others what is out there to be able to compare options.

      Thank you for stopping by and leaving a comment.



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