What is a keyword Research tool for? I kept asking myself this time and time again when I started building my website. All I knew was that I needed one, so I had to have one, I needed to find out how it all works. You too will need a good Keyword Tool if you are planning on ranking in in the search engines with your site through organic searches.

With having a Keyword Tool you will be able to research YOUR market’s keyword demand to target with SEO (Search Engine Optimization) and also learn a bit more about your customer. Effectively what you are looking at doing  is bringing the World to you through a search term and you NEED traffic for your website.

Knowing your customer through keywords is paramount to your online success. At long last, the search engines are delivering the content that is being typed in. What that means is that Google likes content, it likes related content which customers like, so UX (User Experience) on your website is also huge for your rankings.

So, in essence, it is not always about the quantity of your audience but the quality of it. You need to know you are drawing the right crowd, so to speak. They also need to be seen interacting within your site, as Google likes this. Your content NEEDS to be engaging, interesting and alive, so regular posting is a must

Content marketing

There are a lot of ways that you can promote your site online for free and content marketing has to be the most common sense as you are writing posts on your niche, which is what your site is all about and therefore it is all relative. Google loves content, especially if it is NEW! By using the using the right keyword or phrase, your rankings will increase. So if you are seriously considering content marketing, then a Keyword Research Tool is a must.

How To Do Keyword Research For Content Marketing

People type queries into the search engine that are of interest to them. By using a combination of tools such as Google Trends, Google Predictive Search, Google Keyword Planner and Jaaxy you can identify keyword data, trends and identify patterns.

What is a keyword Research tool for

Once armed with this information, you just need to write naturally with your customer in mind. Remembering that your audience will be real people just like you and me.

Understanding the Long Tail of Keyword Demand

The benefits of using long tail keywords or key phrases are that they are a lot more specific, and longer, than the more commonly searched keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as the search term is more specific.

By getting in the habit of using them you will find it is much easier to rank for long tail keywords than for the more common keywords. The longer and more specific your search terms are, the higher your chances of conversion are. 

What is a keyword Research tool for

After you have done your keyword research and you know which keywords you would like to rank for, you will need to start creating content.

Free Keyword Tools

Ubersuggest: The best free tool to expand on a base keyword and find a long tail variation to talk about and include in your post.

The Google Keyword Planner: Where you get to Plan your Search Network campaigns, get performance insights, as well as integrating seamlessly with AdWords. It is ideal for the early stages of keyword research.

Paid Keyword Tools

Jaaxy is a keyword suite and provides you with much more elaborate detail and keywords as well as your competition and site ranking, my #

SEMRush is great for competitive keyword research. If you look at the organic competitor’s section of the tool, it will show you who you’re competing with for common keywords.

And although you will find free keyword research tools out there, they are generally not very helpful, and unfortunately, some of the paid keyword tools can be very expensive. But you need to understand what is a keyword research tool for, to make the right choice when paying for one.

Keyword Research Tool Definitions

When you start entering the area of Keyword tools for the first time, you will notice a few acronyms which may not make sense to you. Here is a list of definitions used in keyword tool searches:

Avg: The average number of searches that the keyword receives per month

Traffic: The estimated number of visits per month to your website if you achieve a first page ranking for the given keyword.

QSR: Quoted Search Results. The number of competing websites ranked in Google for this exact keyword

KQI: Keyword Quality Indicator. Green is great. Yellow is OK. Red is poor.

SEO: A score between 1 and 100 based on traffic and competition – the higher the score, the more likely you will rank on the first page for this keyword.

My Favorite Keyword Research Tool

The keyword research tool I have been using in this post is Jaaxy. And If you are able to subscribe to one service, I would highly recommend Jaaxy as the #1 Keyword research tool because it provides the insight you need for effective blogging and content marketing. It’s also very reasonably priced.

Free to try…


You can sample it with 30 searches for free! If you like it, you can upgrade to a paid account for as little as $19 per month for Pro or $49 per month with Enterprise.  I also believe that it is pretty crucial to have a tool like this to ensure that you are creating effective content for your blog.

“What is a Keyword Research Tool For?”

To research your SEO strategy for ranking in the search engines by using a Keyword Tool like Jaaxy.

If you still have any questions regarding using a Keyword tool for organic searches through article marketing please leave them below in the comments as I am here to help.

joanne-adrian