How Does Your Brand’s Authority Affect Search Results?

Even if your website has excellent content and is well optimized, without a brand to back it up, you’ll have a much harder time being found in search engine results pages (SERPs). Without clear brand authority, people will be unaware of the product range and will not consciously search it out. Although ranking for branded keywords is relatively easy, getting customers to search for them is more difficult. This is where an SEO agency can help you.

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