Do you need to know how to sell handmade products online for marketing your professional homemade items? You find that you are full of homemade craft ideas and have no outlet for them?
Whether you are a bit of an artist, photographer, dressmaker, candle maker or you create your own jewelry, you need somewhere to market your items once the interest in them stems further than your immediate family and friends.
To be at this stage with your products is admirable and is something you should be duly proud of. But to find an outlet for your homemade items that sell well within your immediate circle of friends, may not necessarily work at local markets or online.
Hobby or Business?
Now you have made the decision to sell what you make, is it something you are planning on doing part-time or full-time? This was where I started. For me immediately, I knew it was going to be a “replace my income” situation. From there on in, that was my focus.
Local Market versus Internet Market
For me, I found it easier to test the local markets. A lot easier to discuss and observe customers and what they are interested in and what they are prepared to pay for quality Homemade items. The first thing I noticed was the amount of local talent here, it absolutely astounding!
The bonus for me was that there was nothing along the lines of what I doing. So, feeling content I had found a little niche there, I went on my way. It was nearly a year on when I quit my day job to sew full time from home and do the market life… life was great! and better yet. People liked my work.
Internet marketing has always been an interest of mine and one that I was also pursuing at that time, testing the water , while keeping expenses to a minimum. Although I was already following these two directions, another one presented itself from out of nowhere. Interesting how that happens…
Trademe auctions! It started off with a friend asking me to make a product that was just so expensive to buy. Simple enough, and I followed up. For me I check out online where we would buy locally here… Trademe is New Zealand’s local online auctions. I did not want to feel like I had overcharged them and checked the price of them and my competition online.
I realized I had a little niche and decided to test the waters and loaded a couple of auctions. That is when it all started. Nearly a year on and there has been no looking back and a steady flow of sales ever since.
Physical versus Digital Product
This was my next transition and where I am at today while still selling products on Trademe and attending a few local markets. But, it is very laborious work. It is also not as mobile as I would like it to be, as I can only make my product at my place. I wouldn’t be able to take it on a Cruise like I could a digital product, with my laptop lifestyle.
This will be dependent on you and the direction you wish to move with your products, and whether it is a hobby or a business.
Set up Costs
Gosh, looking back I can now see how much it cost me to set up to got to local outdoor markets. I stepped into it blind as I just wanted to do, and did!That was two years ago. But, unless ALL your markets are indoors, you will need some equipment to get you setup.
My setup costs included:
- Fold up tables
- Table cloths (bed sheets are cheaper)
- Clothing racks (borrowed till I bought my own)
- Coat hangers
- Mobile EFT POS (2months in)
- Stall FEE
Oh, and I bought a trolley, as I found at most markets I could not park beside my stall and unload, and my product is very heavy. You need to take this into consideration when packing for carrying. And don’t forget to pack your lunch and a drink, or that will be your first expense of the day.
How to Sell Handmade Items Online
Wow, there are a few options available here. It’s a bit like setting up for a local one in some respects accept you aren’t hauling your product all around the countryside. First, you need to decide if you want to list it on an auction site or have an e-commerce store.
First, you need to decide if you want to list it on an auction site or have an e-commerce store. With an Auction site, you just need to decide which one works best for you . Check the fees, each website is different. You also need to confirm this is a viable way to move your product, especially by the time you price it up with postage on top. Sometimes this and the fees can outprice your item.
You will find there are a lot of turnkey eCommerce store options available. Most you will need to pay for but there are free ones available, but you get what you pay for.
There are also eCommerce marketplace platforms, which have fees attributed to loading/selling. Always check T & C’s and know what you are agreeing to.
And let’s not forget Social Media as this could be what works best for you keeping your overheads to a bare minimum. You just need to work out your method of payment. Most tend to Internet Bank Transfer. But if you are not comfortable with that then you may have to consider joining Pay Pal to take payments.
Handmade Crafts Ideas
As you venture more into selling your homemade products, you will also want to increase what you do to keep your product fresh and new for returns customers. My friends are pretty quick off the mark when it comes to tagging me in ideas on facebook, which is great. Otherwise, Pinterest is where I go to feed my creativity.
Pinterest pretty much covers everything you could possibly be looking for. It has so many amazing ideas for homemade items that sell well. Just pop it into the search bar there… couldn’t be any simpler. Oh, the only problem I personally have is that sometimes you have to click through so many links to get to a website you were hoping to land on in one click. All the same, it is where I get a lot of visual ideas from to test on my local market.
Create Your Own Website for Your Handmade Crafts Ideas
Why don’t you build yourself a website and sell your products on it? You could also sell other peoples products on it to supplement your income that way also. With creating your own website you open up a whole new world of income opportunities.
This is what I have done, “WITH NO PREVIOUS EXPERIENCE” and I did not have to spend any money or give my credit card details either. I know, sounds too good to be true, but it is! Funny thing is that it doesn’t stop there. It is also a learning platform and community that gives you access to building yourself a free website for your business, and MORE... at Wealthy Affiliate University.
In Summary: How to Sell Handmade Products Online
All in all, test the waters as you would with anything else in your life. Trial things and see what works for you and your product. Having checked your competition, decided what makes yours better than theirs and why should they now buy from you? As this will be your unique sell point (USP) which is vital to have for the growth of your product and/ or maintenance of sales.
Once you have your product and preferred method of selling it is time to move forth and grow your business.
If you would like to build your own website for your online sales? Wealthy Affiliate Universtiy is the best platform to do so, Whether you are an expert or a beginner. You will find everything yo need to get you online ready for your customers. Check out my #1 Recommendation…
I hope you found this article on “How to Sell Handmade Products Online” helpful. If you have any comments or questions, please leave them in the comments section below. I am here to help you